• LG Electronics is increasing their metaverse activities to bring Web3 and metaverse experiences to owners of its smart TVs.
• The company is teaming up with the metaverse operator Oorbit to offer virtual concerts and AI-powered multiplayer games on the Auxworld platform.
• LG is also allowing Blade Wallet users to buy and sell non-fungible tokens (NFTs) on LG smart TV devices, using the LG Art Lab service.
LG Electronics, a South Korean tech titan, is ramping up their metaverse activities to bring Web3 and metaverse experiences to owners of their smart TVs. At the 2023 Consumer Electronics Show in Las Vegas, the company made multiple metaverse-related pledges and has now announced a new deal with the metaverse operator Oorbit that will allow LG smart TV owners to access these same virtual worlds.
Through the Oorbit deal, LG smart TV users will be able to attend virtual concerts via the music and games platform ELYNXIR. Additionally, they will be able to play AI-powered multiplayer games on the Auxworld platform. LG is also allowing Blade Wallet users to buy and sell non-fungible tokens (NFTs) on LG smart TV devices, using the LG Art Lab service. This function will be enabled through the Hedera Hashgraph network, as has been the case with many of LG’s previous Smart TV and Web3 drives.
On top of this, LG showcased “monster”-themed virtual sports shoes created “using NFT technology” – and designed to be worn in metaverse spaces. This is part of LG’s larger effort to bring the metaverse experience to its customers and stay ahead of the competition. LG’s telecoms arm, LG U+, has already signed a deal with the cloud provider Megazone and the gaming operator Gala Lab to build a metaverse service tailored to university students, which is expected to launch early next year.
The metaverse is quickly expanding, and LG is on the forefront of bringing these experiences to its customers. With their new partnership with Oorbit and the other initiatives that the company has implemented, LG is well-positioned to capitalize on the metaverse trend and provide its customers with an immersive and interactive experience.